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Communication: From Print to Radio
things have changed our world as drastically as communication
technologies, such as the telephone and television. They have
changed our homes, our workplaces, and our buying choices.
Designing, creating, and producing commercials will show students
how to work within the communications environment to create
a unique and appealing commercial, or advertisement, to promote
In this unit students will explore
communication processes and mediums by designing, developing,
and implementing different types of commercial projects promoting
school spirit. In teams of three or four, students will create
an advertising firm. Each team will create an identity for
their firm and meet their school’s advertising needs
in order to encourage students to support their school and
show school spirit.
- Compare and contrast how communication is affected
by the chosen medium.
- Describe how market research
is used to advertise a new product.
- Demonstrate how to design products like T-shirts
to meet specific needs.
- Design and create a print and
radio commercial using the Engineering Design Process.
units contain teacher background information, handouts,
transparency masters, and a student packet.
Each unit is designed to integrate mathematics
and science with technology and take 8 to 10 days.
"This material is based upon work supported by the National
Science Foundation under Grant No. 0095922.""Any opinions, findings, and conclusions or recommendations
expressed in this material are those
of the author(s) and do not necessarily reflect the views
of the National Science Foundation."