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Communication: From Print to Radio

Summary

     Few things have changed our world as drastically as communication technologies, such as the telephone and television. They have changed our homes, our workplaces, and our buying choices. Designing, creating, and producing commercials will show students how to work within the communications environment to create a unique and appealing commercial, or advertisement, to promote school spirit.


     In this unit students will explore communication processes and mediums by designing, developing, and implementing different types of commercial projects promoting school spirit. In teams of three or four, students will create an advertising firm. Each team will create an identity for their firm and meet their school’s advertising needs in order to encourage students to support their school and show school spirit.

Learning Goals

Students will:

  1. Compare and contrast how communication is affected by the chosen medium.
  2. Describe how market research is used to advertise a new product.
  3. Demonstrate how to design products like T-shirts to meet specific needs.
  4. Design and create a print and radio commercial using the Engineering Design Process.

All units contain teacher background information, handouts, transparency masters, and a student packet.

 Each unit is designed to integrate mathematics and science with technology and take 8 to 10 days.


Acknowledgment and Disclaimer
"This material is based upon work supported by the National Science Foundation under Grant No. 0095922.""Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation."

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